️ See how much every driver earns 
️.Lewis Hamilton earns significantly more than any other Formula 1 driver per Instagram post, solidifying his status not just as a racing legend but also as a global social media icon. With over 36 million followers, Hamilton reportedly earns around $100,000 to $120,000 per sponsored post. His strong brand partnerships, lifestyle content, and activism have helped him build a loyal following that transcends the sport.
Close behind is Max Verstappen, the current World Champion and a rising marketing force. Though his follower count is lower—around 12 million—he still earns approximately $50,000 to $70,000 per post, thanks to his dominance on the track and growing global recognition.
Charles Leclerc and Lando Norris are also among the top earners. Leclerc earns around $30,000 to $50,000 per post, while Norris brings in about $25,000 to $40,000. Both have huge appeal among younger audiences and maintain highly engaged fanbases.
Drivers like George Russell, Carlos Sainz, and Sergio Pérez follow closely, earning between $15,000 to $30,000 per post depending on engagement and brand alignment. Even midfield and rookie drivers such as Esteban Ocon, Oscar Piastri, and Zhou Guanyu can earn $5,000 to $15,000 per post, reflecting the broad commercial interest in the F1 grid.
While track performance is essential, social media presence is becoming a vital revenue stream for drivers. Personal branding, fan engagement, and content quality all play crucial roles. Hamilton remains the standout, not just for his racing skills but for leveraging his platform to advocate for change and connect with fans worldwide.
As Formula 1’s global popularity grows, so does the digital value of its stars. For many drivers, Instagram is no longer just a place to share photos—it’s a major part of their business.