| Sir Lewis Hamilton has signed an exclusive deal with ‘Perplexity’ – a 9billion dollar company that evaluated multiple F1 teams before deciding on an individual partnership with Lewis! “Whilst we looked at a variety of options across the grid, it was very clear that Lewis Hamilton was the best partner for us.” “We see a great opportunity to grow awareness of Perplexity and its capabilities through Lewis’s reach. The helmet branding exposure is significant and across his channels, he has a vast amount of fans who are really engaged and love following him.” “With all his success he also stands for greatness and excellence and those are brand values that we want people to associate with Perplexity – the faster you learn, the better equipped you are to pursue excellence in whichever domain you’re in for us.” Ryan Foutty, Perplexity Vice President of Business This partnership will see a Perplexity logo on Hamilton’s helmet, as well as “collaborative content” on social media.

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Sir Lewis Hamilton has signed a landmark exclusive partnership with Perplexity, a rising tech company valued at $9 billion. This deal marks a unique collaboration that sets Hamilton apart from the rest of the Formula 1 grid, as Perplexity chose to align with an individual rather than an entire team. The partnership will prominently feature the Perplexity logo on Hamilton’s helmet and will also include collaborative content across social media platforms.

Ryan Foutty, Vice President of Business at Perplexity, explained the company’s decision: “Whilst we looked at a variety of options across the grid, it was very clear that Lewis Hamilton was the best partner for us.” He emphasized that Hamilton’s global influence, deep fan engagement, and strong alignment with the brand’s core values of excellence and innovation made him the perfect ambassador.

The partnership is aimed at growing brand awareness for Perplexity, which positions itself as a cutting-edge AI-powered knowledge platform. Foutty noted the significance of Hamilton’s global fanbase and social media reach, highlighting how the exposure from the helmet branding and content collaboration will support their mission. “With all his success, he also stands for greatness and excellence, and those are brand values we want people to associate with Perplexity,” Foutty said.

This strategic move reflects a broader trend of technology firms seeking influential sports figures to amplify their brand presence. For Hamilton, it’s another example of how he continues to blend his success on the track with powerful personal branding and partnerships. As the 7-time world champion continues his F1 journey, this collaboration underscores his impact beyond racing—where innovation, influence, and excellence meet.